Experience the Real World of Sports Business in Japan (Greater Tokyo Area)

*This program will take place over three days as a series of one-day trips

This three-day program offers participants the opportunity to systematically learn about Japan’s sports business while also visiting real sites to experience the industry firsthand.

Although Japan’s sports business is still developing compared to that of the U.S. and Europe, in recent years the industry has begun to show innovative and forward-thinking initiatives.

Notably, major IT corporations such as Rakuten, DeNA and Mixi have entered the sports industry, leveraging their financial resources and technological expertise to make a significant impact on how sports are managed and promoted in Japan.

Throughout this program, participants will first gain an understanding of the structural differences between the sports business in Japan and the U.S., and then visit professional sports teams and organizations to observe the real challenges and opportunities shaping Japan’s sports industry today.

This program is ideal for:
- Students actively engaged in sports
- Students who are interested in pursuing a career in sports or sports management
- Anyone who wants to gain deeper insights into Japan’s evolving sports business landscape.